Being Effective

📕 Never Split the Difference: Negotiate better

📕 Getting More: Negotiate differently

📕 The 7 Habits of Highly Effective People: Live with intention

📕 Atomic habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Business + Viral Marketing

📘 Zero to One: Starting a business

📘 Made to Stick: Creating attention

📘 Contagious: Why Things Catch On: The art of going viral

📘 Make No Small Plans: Lessons on Thinking Big, Chasing Dreams, and Building Community

📘 Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

📘 The Cold Start Problem: How to Start and Scale Network Effects

The World + Life

📗 How to avoid a climate disaster: The facts of climate change

📗 Sapiens: An interesting human perspective looking back

📗  Homo Deus: An interesting human perspective looking forward

📗  Investing in One Lesson: Where to start in learning the stock market